Opportunity
to sponsor Wyllie O Hagan’s (WoH) travelling Road Show,
“Transformations in Science and Art”
Wyllie O Hagan seek Title, and Second Tier Sponsors for
their Travelling Road Show, the magnificent work of art,
entitled “Transformations in Science and Art”.
This Road Show will demonstrate your Company’s core
values to up to 50,000 people per day.
If you are a World-class company, who put their customers
first, are driven by results, quality, and innovation, perform
ethically, and show regard for human values, then you will
want to use cost effective ways of getting your message
to the general public. By involving your company with The
Wyllie O Hagan Travelling Road show you will be adopting
Cause Related Marketing (CRM).
Cause Related Marketing is one of the most exciting sectors
of marketing, and will provide your company with a strong
decisive differentiator. In today's marketing environment
where price, quality and functionality are increasingly
equal, it is crucial for businesses to create new and additional
platforms for sustainable differentiation.
Corporate social responsibility, and the need to be part
of the solution to the social problems of the day, is now
firmly embedded within any successful business. Seventy
percent of Chief Executives report that corporate social
responsibility is an essential issue to their business.
In recent research of Tesco Clubcard customers, by dunnhumby,
of nearly 40 million consumers indicated that linking a
product or service to a charity or cause could positively
influence their buying behaviour and perceptions of companies.
Moreover, nearly half of the customers claim to have purchased
a product or service because it was linked to a cause.
Using the Cancer therapy related Wyllie O Hagan Road Show
to build a carefully planned, communicated and evaluated
CRM programme your company will demonstrate to the British
and European markets that you are providing them with real
reasons to buy your company’s products and services.
Potential rewards include:
- Strengthened Brand recognition and reputation
- Enhanced Brand loyalty among customers
- Reduces staff turnover, and strengthen employee motivation
- Benefits and forges relationships/partnerships with
local communities and wider stakeholders
- Investor’s interest is strengthened, and draws
in new investment, by association with good causes.
Wyllie O Hagan Associates are professional artists working
in scientific and psychosocial oncology research. Their
art educates, and supports cancer patients, and assists
them in recovery. The artists inspire people touched by
cancer, to have hope, to retain dignity, and to experience
an enhanced quality of life.
Cancer can touch every body, and respects
no social boundaries.
Wyllie O Hagan invites you to become title, or second tier
sponsors funding road shows to assist Wyllie O Hagan in
bringing their art to a wider global market, to enable all
people to understand, that through research of innovative
drugs therapy, and good palliative care Cancer patients
can survive.
Denise Wyllie, and Clare O Hagan worked as Artists in Residence
at a Cancer Research UK funded DNA drug Interactions group
laboratory in University College London, headed by Professor
John Hartley (Director of Cancer Studies) 2002-2004.
Mirroring the latest scientific developments, the artists
utilised innovative, cutting edge technologies to produce
a 42 metre long cross media artwork called “Transformation
in Science and Art”.
Transformations, references visually the link between the
structure of DNA, genetics and new drug therapies. The artwork
inspires the public to understand the current research into
genetics, sophisticated drug therapies, and the palliative
care movement. This is a most relevant piece as one in three
people are touched directly, or indirectly by cancer in
Europe.
Transformations, is a magnificent and monumental artwork,
and the important and inspirational message of hope it carries,
should to be shown to a wide audience. Your collaboration
with WoH will enable this artwork to be highly visible in
public places.
The artist partnership, Wyllie O Hagan Associates are invited
to show Transformations to the 7th World Congress of Psycho-Oncology
in Copenhagen in August 2004, and at the German Institute
of Internal Medicine in Wiesbaden, with 10,000 doctors,
in April 2005.
Wyllie O Hagan Associates believe that Transformations
should to be taken to high-density locations such as airports,
train stations, shopping malls, hospitals, City Halls, Universities
to maximise the message and visibility of the artwork. Wyllie
O Hagan has identified more than 20 such locations in the
UK, and of course there are many more throughout Europe
and beyond.
Océ UK, have already provided support by printing
a 22-metre section of the original work, using their Amazon
500 solvent based inkjet printer, on to vinyl. This has
made the work portable, and has allowed it to be shown in
venues- outside the usual Gallery system, such as open-air
festivals.
Wyllie O Hagan Associates create innovative work of relevance,
substance and beauty that could be utilized by your company
to showcase your expertise and products to a wide audience
whilst contributing to the well being of our humanity.
Benefits of the Title sponsorship
The association with Wyllie O Hagan’s work will mean
the following: -
Your name and support on this road show will demonstrate
to up to 50,000 people per day that your company is a caring
and ethical international company.
At both the medical conferences in Copenhagen, and Wiesbaden,
the client interface will specifically be healthcare workers
in senior, and influential purchasing positions.
Social events can be organised to allow you to invite major
clients at each of the showings, thus emphasising to the
your existing client base the integrity of your mission.
Each road show will provide a great public relations opportunity
for your company through local radio, TV, and press.
Wyllie O Hagan’s expects to work closely with The
British Council in each overseas country to assist the promotion
of art in each location! by association your company will
be linked with this action.
Wyllie O Hagan will also work, wherever possible, with
local Cancer research charities.
To know more about this unique Sponsorship opportunity
contact: -
sales@wyllieohagan.com
Tel: (44) (0) 7970 659881
